Why Fanta Used AR To Target Millenials
3 November 2017
Image newsfeed : Katy Snooks Fanta’s Halloween virtual reality lift experience is aimed at engaging with more millennials. The Coca-Cola brand’s biggest Halloween
Image newsfeed : Katy Snooks Fanta’s Halloween virtual reality lift experience is aimed at engaging with more millennials. The Coca-Cola brand’s biggest Halloween
The motion controllers for Windows Mixed Reality headsets run on AA batteries. But how do you know how much power is left? We have the
Japan has always been at the forefront of technological advancement; the nation has created innumerable fascinating (and adorable) creations to fit into gaps humans find
LET’S JUST GET the weird part out of the way: I’m typing these words on an invisible computer. Well, kind of. There’s a visible laptop open
Planting trees and petting birds has never felt so relaxing. It’s always a good sign when a game keeps you smiling every moment you
Drinks are so last century – but they’re getting an upgrade. A device called the Vocktail is shaking up the traditional cocktail by mixing in a dash
Scientists have been doing weird things ever since Edward Jenner discovered vaccines in 1796 by shooting up an eight-year-old kid with smallpox. Wait, let me back up:
AR glasses enable the doctor to precisely locate the site of the lymph node during surgery. Credit: Fraunhofer-Gesellschaft Malignant tumors often form metastases that
Ding dong, the witch is dead! Okay, so she’s not so much dead as is ‘packed away in a cardboard box for another year’. Along with a
Pimax, the China-based company promising a few flavors of its high field of view (FOV) headset, has successfully completed its Kickstarter with $4,236,618, a good
Khronos Group, the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among
Halloween may have come and gone but that doesn’t mean to say virtual reality (VR) content creators don’t have a few more scares lined up.
“Artists recreate the Tate Modern’s Turbine Hall in VR and Create Their Own Art Show” Ever wondered how exciting it would be to create
The MTV EMA mobile app will allow viewers to interact with objects and animations designed to accompany select performances. As a musician like Camila Cabello takes
These activists are harnessing the power of VR to tackle everything from abortion to workplace harassment. In 2004, Cathy Hackl may have watched more
The Virtual Reality Developers Conference (VRDC) in San Francisco is specifically for developers interested in working in the virtual reality (VR) space. To have a
NFL and Intel teams bring football fans immersive experience of highlights and commentary from a handful of 2017 games. There’s nothing like the sights
Facebook beat analyst expectations again in Q3, posting 47% year-over-year (YoY) growth in revenue to surpass $10 billion for the first quarter ever. Facebook has beaten analyst expectations every
The Harvey Weinstein harassment story has echoed through the world of business and entertainment for a few weeks, but the topic of sexual assault has
To pull more people into virtual reality, game developer Robyn Tong Gray designs experiences that strike memorable, emotional chords. “My favorite thing about the
We return to Tamriel for a look at Skyrim in VR to see what it’s like to explore the world of the Elder Scrolls in
Watch Fox13 news’ video here Tasks like folding towels, putting on a sweater, setting a table, or counting pennies may seem simple, but for memory
This is a guest blog post by Vincent Tucker, Director Of Innovations & Strategy at Logitech. What are we sharing today? I am excited
Snatch, an augmented reality treasure hunt app, has raised £4.4m in Seed funding in a round led by Initial Capital. Brent Hoberman’s First Minute
No word on the HTC Vive launch just yet. It seems like only yesterday – because it was – that VRFocus reported on WarDucks announcing the PlayStation
In Brief: – Amazon has launched an augmented reality shopping feature for its iOS mobile app that allows users to virtually view a variety of
Actor Jason Segel poses for a portrait to promote the film, “The Discovery”, at the Music Lodge during the Sundance Film Festival on Saturday, Jan.
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