How IKEA Created An Augmented Reality Hit
29 March 2018
©IKEA IKEA’s Place app uses AR to let users see what furniture would look like in their own home, with plans for virtual warehouses
©IKEA IKEA’s Place app uses AR to let users see what furniture would look like in their own home, with plans for virtual warehouses
Above: High Fidelity and NeoSensory teamed up to launch a Haptic Jacket. Image Credit: Dean Takahashi I just saw Steven Spielberg’s Ready Player One film, and
LeanGP offers home gamers a motorcycle simulator with lean-to-steer capability – and potentially wheelies ©LeanGP We are living through the achingly slow dawn of virtual
Details on how this unique VR experience allows anyone to create original music on the spot When we think of games and virtual reality
A scene from inside the Ready Player One virtual reality experience at The Gateway Showroom in Santa Monica, California. (The Gateway Showroom) On a
The sixth edition of Art Basel in Hong Kong opened on Tuesday with 248 galleries setting up shop for the week in the massive Hong Kong Convention
©Glenn Harvey The room was full of stressed-out cryptocurrency traders. And for once, they weren’t nervous about the price of Bitcoin, or the roller
LA Noire: The VR Case Files It’s hard to believe the consumer version of Oculus Rift is two years old already, but we suppose time flies
©ALBERT TERCERO They met in VR. They fell in love in VR. They tied the knot in VR. Here’s a glimpse into the future
Researches from Stony Brook University, NVIDIA, and Adobe have devised a system which hides so-called ‘redirected walking’ techniques using saccades, natural eye movements which act
©Grace Ann Leadbeater “I’ve never been one to shy away from something just because it’s scary or hard. If it fails, it fails.”
Venezuela’s President Nicolas Maduro launched the oil-backed petro on February 20, putting 38.4 million units of the world’s first state-backed digital currency on private pre-sale.
Nintendo is extremely hesitant about getting on board the virtual reality bandwagon which is fair enough at this point in time. However, if you are
McNitt most recently directed the three-part VR series ‘Spheres,’ which was acquired out of Sundance in a seven-figure deal. VR filmmaker Eliza McNitt has signed
A first-of-its-kind program has launched in classrooms across America. The initiative uses Virtual Reality technology to help students make the connection that farm animals are “friends,
The first-ever panoramic video filmed in outer space, produced by RT in collaboration with Russian cosmonauts, has won a prestigious prize for the best use
Welcome to the first iteration of VRrOOm’s social events in Virtual Reality! Discover here the full list of the off-competition VR films specially selected by
In a global strategic twist, Kim Jong Un converts to Virtual Reality shortly after dropping the nukes. The North Korea’s leader and his wife donned VR
Virtual reality, real savings If you’ve been holding off jumping on the virtual reality bandwagon, Sony may have just announced the incentive you need to
PA WIRE/PA IMAGES Business Secretary Greg Clark, left, with Culture Secretary Matt Hancock Government’s industrial strategy aims to double Britain’s share of global immersive
Vimeo channel Telegram Lab Films take us behind the scenes of a unique experience. NeuroDigital Technologies has teamed up with The Leontinka Foundation to create Touching Masterpieces, a
And we’ve played it on PS4 Pro. We already consider it a highly recommended purchase for PlayStation 4 and Pro users, but Sony’s WipEout Omega Collection moves
Ready Player One photo via Warner Brothers; Carl’s Jr. photo via Facebook. With the premiere of sci-fi extravaganza Ready Player One looming at the end the week, former Slutburger-manufacturer Carl’s
Combined with Leap Motion and virtual reality headsets, this is currently only an enterprise solution. There are various hardware manufacturers who are in the
©Mobile Augmented Reality We’re now well into 2018, and a trend that started last year is now in full swing: the next platform war
Virtual reality is a technology that evokes very cold, technical images. I’m talking wires and straps and plugs, nothing that sounds very relaxing, although as
Halo developer, 343 Industries has posted a new job listing for its company and details that the position will be tasked with delivering a VR
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