,
The Spectacles come in thick frames and bright colors, and they’ll be sold by Snap Inc.—the new name of the company. Snap’s plans are more grandiose than the Snapchat app, and involve extending Snapchat’s ethos into the sphere of hardware. As CEO Evan Spiegel explains in the WSJ:
Spiegel refers to it as a toy, to be worn for kicks at a barbecue or an outdoor concert—Spectacles video syncs wirelessly to a smartphone, making it easily shareable. “We’re going to take a slow approach to rolling them out,” says Spiegel. “It’s about us figuring out if it fits into people’s lives and seeing how they like it.”
Why make this product, with its attendant risks, and why now? “Because it’s fun,” he says with another laugh.
Fun is certainly not the only reason Snap is getting into wearables. But fun is why they’ll be a hit, at least compared to other techie glasses like Glass. Rather than attempting to disguise the wearable as a normal pair of glasses, or position it as a serious product, the company is embracing the sensational side of the concept. It’s an approach that sounds a lot like its app: if there’s one company that’s capable of making you look like an idiot in public for fun—making faces at your own camera and totally not caring that you do—it’s Snap.
,
Source: Fastcodesign