London sightseeing company, Golden Tours, has paired with experience designers Holovis, to create the city’s first augmented reality treasure hunt game.
Transforming London into an adventure playground for all ages, the Hop-on Hop-off Treasure Hunt app brings London’s most iconic landmarks to life through the intuitive AR design as the user hunts for the missing crown jewels.
Downloadable onto the explorer’s smart phone from both the Google Play Store and the App Store, the experience begins when boarding a Golden Tours open top bus. The explorer is given a paper map that, once scanned through the Golden Tours app interface, is brought to life using augmented reality. The app will show the route they have boarded with a virtual bus circulating along the road with key sites jumping out in 3D.
The explorer must then complete a series of London trivia with bonus opportunities and visit London’s historical landmarks in order to save Her Majesty’s crown jewels, collect rewards and unlock a top secret finale experience. Throughout their mission, there are also photo opportunities including one by the most iconic landmark in London, with one-click capability to share on all the most popular social media platforms.
The app also uses location settings and an established geofence to locate the explorer’s position and uses this intelligence to present them with information on local points of interest complimenting the on-board audio guide with a visual counterpart.
Source: AV Magazine