Augmented reality and virtual reality marketing’s potential for businesses is so freaking cool! These apps can go a long way to enhancing the customer experience, especially in cases where you can’t experience the product before you buy it.
This has been the case with live event marketing since ecommerce allowed you to buy tickets online. Here, we can see many examples of how AR and VR can improve the purchase experiences for customers: Back in 2012, the Philadephia Eagles gave fans exclusive content access to season ticket holders using augmented reality.
By hovering their smartphone’s camera over the ticket picture while using the team’s official app, they could access distinct videos for each game.
During their 2011 playoff run, the Dallas Mavericks augmented the tickets for playoff games by giving ticket holders access to an interactive game. Using an exclusive AR app, fans could point their camera at their ticket and play as the Mavericks in an interactive game.
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The Royal Challengers Bangalore, an Indian Premier League Cricket team,
Source: The American Genius