Photo Credit — Happy Place
Sweden’s popular pharmacy chain Apotek Hjärtat, has launched a virtual reality experience to distract patients from acute pain. Set in a virtual world, the experience aims to inspire positive emotions like ease and calmness through VR headsets.
Apotek Hjärtat’s VR experience simulates a campground with guided relaxation and the option of listening to soothing music. Users can interact with nature and experience the changes from sun to rain and day to night.
“To my knowledge we are the first pharmacy in the world to try this. We hope it will help those with simple temporary pains.” says Annika Svedberg, Apotek Hjärtat’s chief pharmacist in a company statement.
,
Source: Haptic