Innovation In Experience Design Awards (Video)

One consequence of living in a digital era is that design is no longer solely the preserve of the physical realm. Immaterial objects – from apps to interfaces, video games and websites – have become a thriving space for designers to show their creative flair and technical ability.
 
Design trends, such as the windows-based user interfaces of PCs or Apple’s rejection of skeuomorphism, have defined the aesthetics of our digital lives and shaped our experiences of work and play.
 
More recently, the design sector has been playing with newer tools: virtual reality and augmented reality (VR and AR) – technologies that herald entirely new encounters and, potentially, new worlds.

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Source: Wired

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