Remember in 2007 when you first discovered Google Street View and started dropping the little yellow man into random faraway lands just to see what they looked like? (Or was that just me?). Fast forward a decade and virtual reality is having nothing short of a banner year: Facebook newly-acquired Oculus VR took home an Emmy Award for an animated short, the National Park Service released a VR tour of Yosemite narrated by President Obama, and courtrooms are using VR in courtrooms to bring crime scenes directly to jurors.
But outside of gaming, the industry that’s been most keen to capitalize on virtual reality is travel and tourism. From hotels to airlines and travel agencies, these brands are tapping into that natural Google-Street-View–esque curiosity, using virtual reality to show consumers exactly what they might get out of their journey before they even book the flight.
WATCH: A 360 HELICOPTER FLIGHT
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Source: Saveur