Augmented reality (AR) is moving a lot more quickly in the world than its more advanced brother virtual reality. AR has entered the tech world in a variety of ways. It’s been used in commerce to promote products and make them look more desirable. It’s also been used in applications like Google Earth to help with navigation and other useful tasks. However useful these applications may be, it’s arguably found its biggest niche in the gaming sector. Inspired by the surge in popularity of Pokémon Go app and others like it, we’re now seeing a new form of mobile augmented reality in the form of Oak.
This startup is asking for donations on Kickstarter to bring AR to homes in a new, customizable way.
Oak is a ToneTree development that hinges on the fact that everyone carries a smartphone these days. The ability to tap into virtual reality with a smartphone is fun and immersive for people, as we saw with the Pokémon Go phenomenon.
“The computers we’re carrying around every day in our pockets are becoming extremely powerful,” says Brian Cook, co-founder and CEO of the startup ToneTree. “The phone can just begin to realize what’s around it, and you can start to interact with objects that are in the real world. You begin to be able to have the same precision, the same intimacy a sculptor might have with their art.”
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Source: PSFK