Chinese electronics retailer Gome Group and Dutch startup company &Samhoud Media are teaming up for opening virtual reality cinemas in China. According to NRC, the two parties signed a deal to distribute films to at least 100 virtual reality cinemas across the country.
The VR films include short films and documentaries shown to viewers who are sitting on a rotating chair and using a VR headset. Typically, the films are 10 minutes long and played during a 30-minute showing.
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Source: Haptical