Vodka brand Poliakov, owned by La Martiniquaise, has unveiled an immersive virtual reality experience which lets customers discover the brand’s frozen world.
Poliakov developed the Poliakov Ice Quest through a HTC Vive headset, claimed to be the best virtual reality device on the market. The technology uses headphones, a headset and joysticks to stimulate the senses.
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A few lucky Poliakov fans had the opportunity to experience the Ice Quest with the complete HTC Vive headset. Players were filmed as they wandered freely in a 25sq m area to master the quest throughout the different levels.
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Source: Moodiedavittreport