None of this is real. The rocks, the stars, the enormous transmitter standing upright like a needle. It’s all a mixture of pixels presented by the Oculus Rift. As I stand on Mars, I urge my senses to surrender to the illusion. I long to be Matt Damon, growing potatoes in a makeshift greenhouse. In reality, I’m standing in a “scene” created by Linden Lab for Sansar, a new virtual-reality platform. A few feet to my left is chief executive Ebbe Altberg, standing in a dinosaur outfit. His avatar waves goofily, breaking my dream within a dream. I can’t help but sigh, accepting once more that I’m just a virtual sightseer.
For the last 13 years Linden Lab has been developing Second Life, one of the most popular virtual worlds online. It’s easy to scoff at the game, with its dated graphics and simplistic activities. But it’s still remarkably popular, averaging 900,000 monthly active users. Part of its appeal is the economy, which allows anyone to buy and sell virtual goods. Talented users can sense what will soon be popular, be it clothes, furniture or vehicles, and make them with 3D modelling software. They’re then imported and sold on the in-game marketplace for “Linden Dollars,” which can be exchanged for real-world cash. Designers made $60 million this way last year.
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Source: Engadget