As we wrap up 2016, we look back on a year of uncertainty. The question of AR versus VR remained a topic among investors and innovators alike. The challenge of mainstream adoption of either platform seemed unresolved. And, to be honest, it seemed that we just didn’t know to do with immersive technologies. What 2016 did give us, with certainty, is a much clearer perspective on the augmented reality trends that will drive both investment and innovation in 2017.
With AR revenue projected to reach $90 billion by 2020, there is a lot to be excited about looking forward. We have put together a list of 15 augmented reality trends for 2017 that we believe will drive where the smart money goes, and where development will occur.
1. AR Buy-Ins and Buyouts
The opportunity for innovative startups to acquire investment cash — or to get acquired, themselves — has never been better. Apple has acquired AR startup Metaio, motion-capture technology company Faceshift, artificial intelligence startup Emotient, and Google Tango app developer Flyby Media. On the other hand, AR display maker Lumus Ltd. has raised over $90 million in R&D funding — a portion of that from HTC.
Both Apple and Google will continue to acquire technology startups, while smaller companies will continue investing in them. 2017 is definitely a year of opportunity for the innovative developer with a truly unique intellectual property.
2. AR Product Support
AR-based product support is likely emerge as a new way companies serve their customers in 2017. By using information overlays, AR enables product makers to provide a new dimension to how they support their customers. AR-assisted auto repair is just one such example we will see.
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Source: Appeal-VR