Augmented reality (AR) is the practical sister of virtual reality (VR) technology. For hospitality application, the AR is practically the baby steps toward a comprehensive approach to greater guest satisfaction. With simplicity and fluidity of empowerment as its core promise, AR like that being introduced by leading hotel brands is one of a very few truly innovative tech trends in hospitality. Here are some recent deployments of AR paving the way for stunning tech integration.
Most tech savvy hotel marketers have heard the term “gamification” before. Video game developers and huge tech conglomerates like Google have parlayed augmented and virtual reality concepts that transformed how people interact in ever industry. Now the trend that started with Pokémon Go has caught on in the hotels space. News BEST WESTERN Hotels & Resorts began trying out back of house and guest facing AR elements for younger guests in 2015 was one of the first signals this new tech was going places. In that case, AR paired with the Disney Movie Experience allowed little kids to include themselves in scenes alongside Disney stars. The experience effect was phenomenal. As an example of where pre-experiences are for instance, Reel FX VR teamed up with Hilton Hotels and Resorts and GSD&M to take you on vacation in Virtual Reality.
,
Source: Hospitalitynet