The NBA announced in October that it had partnered with NextVR to deliver a game every week in virtual reality on its NBA LEAGUE PASS subscription service. Now, Japan is upping the ante by bringing virtual reality to its own basketball league, the B.League, with an All-Star introduction.
The B.League earlier this month offered a look at its All-Star Game through the lens of a simple virtual reality headset — much like Google Cardboard — in which the user attaches a smartphone to the device for an immersive viewing experience. Though the video is short, it is telling of the direction the B.League is moving in to increase fan engagement: Instead of watching a game on TV, even in ultra-high definition, why not experience sports from home as if you were actually in the arena?
At TV Everywhere Japan last week, Kazumasa Ashihara, an executive board member of B.League, said that the future is in the phone. “Our strategy is to focus on the smartphones as people in their 20s do everything on their smartphone and we are focused on the internet,” he commented. Ashihara also said that at the All-Star Game, a VR terminal was set up in the venue, receiving various visual angles from cameras “to give a different live experience.”
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Source: SportTechie