As 2D paintings, they are striking enough.
But fans of four key surrealist works can now step inside them for the first time, as Sotheby’s launches virtual reality paintings.
The auction house has become the first to commission designers to create a 360 degree experience, translating the original paintings into a lived experience through Occulus Rift headsets.
Visitors will be able to see Dali’s horse and cart trot past them, while Magritte’s lion growls gently as is prowls around them.
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The technology has been installed in Sotheby’s galleries for its forthcoming surrealist sale, and is part of its digital strategy to lure new, tech-savvy buyers to appreciate its works.
Four separate VR programmes will showcase its four key works, including Salvador Dalí’s Moment de Transition, with the painting estimated at £6.8 million.
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Source: The Telegraph