Ah, the TV spot. The flagship weapon in the marketer’s arsenal, glorified in Mad Men and on Super Bowl Sunday, has already made its way onto Internet streaming services and is now poised to jump into virtual reality thanks in part to two other mainstays of American culture: SUVs and Star Wars.
The vehicle for the TV spot’s transformation is the Nissan Rogue, a crossover SUV that is now Nissan’s best-selling car in the US. Its success, to hear Nissan’s marketing executives tell it, is partially a happy accident: the SUV happens to share its name with Rogue One: A Star Wars Story, which was released in December to enormous box office success.
Ever since it learned the movie’s title, Nissan did everything it could to associate itself with the reboot, from selling 5,000 limited-edition Star WarsRogues to convincing Lucasfilm to work its magic on a two-minute 360-degree video ad that highlights the Rogue’s safety features, available now on Oculus Rift, Samsung Gear VR, and HTC Vive.
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Source: PCMAG