Gorillaz
Your favorite virtual band Gorillaz has a new album called Humanz on the way (as well as a TV show, it seems), and the record has had an active promotional campaign so far. The group has shared a series of social media “books” that detail what the band members have been up to the past few years, they’ve shared some new songs, and now, they’ve just released a mixed reality app.
The Gorillaz app, available now on Android and iOS, allows fans to explore Gorillaz’s house thanks to a combination of virtual reality, augmented reality, and 360-degree video technology. Users can interact with virtual band members 2D, Murdoc, Noodle and Russel in a narrative environment that will receive updates over time, so the story will gradually evolve.
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Source: Engadget