Apple’s entry into augmented reality is gathering pace at an amazing rate, says one of its vice-presidents visiting Australia.
In an interview with The Australian yesterday, Apple vice-president of product marketing Greg “Joz” Joswiak said the enthusiasm of Apple’s development community building augmented reality (AR) applications had been “unbelievable”.
“They’ve built everything from virtual tape measures (to) ballerinas made out of wood dancing on floors. It’s absolutely incredible what people are doing in so little time.” Mr Joswiak yesterday spoke with The Australian on what is the 10th anniversary of the release of the first iPhone.
He said users could roll out a virtual tape measure in AR to work out the distance between two points as seen through the phone’s camera.
Ikea has been developing an app that lets customers test how a couch in their showroom would look and fit in the customer’s lounge room. The couch is superimposed virtually over the real lounge room.
Apple was not talking about any plan to build AR glasses or a headset, but would instead promote its use on the iPhone and iPad, he said.
“I think there is a gigantic runway that we have here with the iPhone and the iPad. The fact we have a billion of these devices out there is quite an opportunity for developers. Who knows the kind of things coming down the road, but whatever those things are, we’re going to start at zero.”
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Source: The Australian