Pokémon Go was a viral hit, but can augmented reality boom the same in beauty and fashion? It’s been one year since augmented reality game Pokémon Go popped up in the collective consciousness — an 18-day anniversary event started Thursday in advance of a Pokémon Go Fest that kicks off in Chicago July 22 — but beauty and fashion firms remain on the search to find out how to use the technology in an impactful way.
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Source: WWD