Every new platform needs some big-name content to gain momentum in the market, whether it’s an operating system needing important apps or a gaming platform needing popular titles. Apple has that content in spades when it comes to iOS, but its augmented reality (AR) platform, ARKit, still needs to pick up some steam if it’s going to be successful in competing with the more established competition. It’s received just that with the addition of Lego AR-Studio to its lineup.
As Wired reports, the new iOS app that’s being released today represents one of the Lego brand’s first forays into AR. As Tom Donaldson, vice president of the Lego Group’s Creative Play Lab, puts it, “This app is a completely new play from Lego, mixing the physical and digital. You hold an iPhone or an iPad in your hand, and you can see your surroundings on the screen — your room, your table, that sort of thing. It can sense surfaces, and you can place virtual Lego models into your real world.”
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Source: Digital Trends