In some ways, shopping for furniture in a store is a bit odd.
Even if you bring pictures of your living room, it can be hard to get a feel for how a coffee table will look with the bookshelves you already have. Then again, trying to buy something like that online can feel like a gamble. Scroll the comments on almost anything you buy and you’ll find someone saying the color of the furniture doesn’t match the picture. While maybe not a deal-breaker for a new pair of headphones, you’ll probably be less happy if your new couch is closer to teal than baby blue, for example.
To try and make shoppers more comfortable with the idea of dropping hundreds (or thousands) of dollars on these big-ticket items sight unseen, retailers are turning to augmented reality. Last year, for example, Williams-Sonoma acquired Outward, a company that makes high-quality 3D images for AR apps that let you virtually plunk items down, giving a taste of how they’ll look (through your phone). The Mine is taking a similar approach, except it does the images in-house at the Lowe’s Innovation Labs.
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Source: Digital Trends