The Commercial Real Estate AR App uses augmented reality to make property data accessible for those looking for offices to lease or buy.
Real estate companies not tapping into the commercial benefits of augmented reality will be left behind, a technology expert in the property industry says.
Dexus chief information officer Mark Hansen, who has been keeping close tabs on the rising technology, described the evolution of augmented reality (or AR) as “exponential”.
“Two years ago, I would have said it was a clunky technology, and something that I didn’t think was commercially ready,” Mr Hansen said.
“We’re starting to see it as a commercially viable option today, but I would suggest in the next two years, it’s something that will become a core component in the way property groups present and sell their products.”
AR would eventually become a critical part of real estate marketing, he said.
“If you’re not involved in AR in some way, shape or form, I think you’ll start to fall behind the pack in the way you actually sell and market your service and product.”
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Source: Commercial Real Estate