What with the Apple Watch selling and selling, the fashion world seems to have moved on from its super high-end, luxe wearable tech concepts of the past three or four years.
Instead, designers at New York and London fashion weeks have been turning to virtual and – particularly – augmented reality to showcase their A/W18 collections. Plus we saw a few experiments with rating looks from the front row and even an appearance by Amazon’s style assistant connected camera, the Echo Look.
Still to come on the schedule: Milan and Paris – there’s historically more chance of tech experiments from the French, but, to be honest, every season is different.
The augmented reality fashion show
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Source: WAREABLE