By: David Marcus, VP of Messaging Products
When we opened the Messenger Platform in 2016 we set out to provide tools for businesses and developers to connect with people in a way that was personal and productive. Over the past two years, we’ve been humbled by the tremendous growth on the Messenger Platform, with businesses large and small using Messenger to build incredible messaging experiences and drive business outcomes at scale. To date, there are over 300,000 active bots on Messenger, and over 8 billion messages are exchanged between people and businesses each month; that’s 4x the amount of messages exchanged since just last year.
While we’re thrilled with this growth, we recognize that none of it would be possible without the people who propel us; the heroes of the platform who are building experiences for the 1.3 billion people who use Messenger every month. Today, there are 200,000 developers actively building experiences, forging connections between people and the brands they love and bringing real value to their everyday lives.
This value has come to life in the form of one-to-one experiences that have delighted customers while driving tangible business results, as well as through chat extensions, which have enabled businesses to enrich people’s conversations with their friends and loved ones by making it simple to share content and collaborate.
Today, I’m thrilled to announce the next step in the evolution of the Messenger Platform: the ability for brands to incorporate augmented reality into their Messenger experiences.
AR for the Messenger Platform
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Source: Newsroom Facebook