The experience will open hearts and minds (Photo: PETA)
Animal rights charity PETA has launched a new virtual reality experience.
‘Eye to Eye’, created in cooperation with creative agency Kolle Rebbe and digital agency Demodern, allows humans and animals to ‘meet on equal terms in order to start a dialogue that will open eyes and hearts’.
According to PETA, it was inspired by what would happen if we could have a conversation with animals – how would we respond if they ask us why we lock them up, eat them, or turn them into clothing?
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Source: Plant Based News