Augmented reality is a hot area when it comes to marketing and while Snapchat could be considered one of the early innovators in the field, Apple and Google are using the best of their abilities to dominate the niche.
Google has shared two live examples of how its ARCore technology could augment the reality of the advertising industry. At the Cannes Lions International Festival of Creativity, Google will be demonstrating these two projects and showing visitors a glimpse of how augmented reality could be used to make advertisements more compelling and engaging. Google says there are infinite number of “creative possibilities” which can transform any physical space into “virtual playground or showroom“.
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Source: Beebom