Emerging technology is all around us, as brands test, experiment, and make big bets on augmented and virtual reality, voice, artificial intelligence, chatbots, and the like.
For the media and entertainment (M&E) industry, specifically, the use cases involve new forms of storytelling to appeal to younger and connected audiences.
So how are M&E brands pushing the content-consumption envelope in ways that will extend beyond just their industry? Let’s take a look at five doing exactly that.
The Associated Press: AI
Like many publishers today, the AP is trying to figure out ways to boost its content velocity. AI to the rescue?
Indeed, the company is testing AI–image recognition and computer vision, in particular–to automatically tag images and videos in its asset management system. The idea is to help journalists navigate AP’s large repository of visual content.
The company is also using AI for content production. For example, it uses machine learning and natural language processing to automate sports and quarterly earnings updates. Francesco Marconi, AP’s strategy manager and co-lead on artificial intelligence, told AdExchanger in February that this has helped the publisher go from about 300 stories each quarter to close to 4,000–a 12x lift in content output.
NFL: 360-Video
The NFL is using 360-degree video to bring fans more immersive replays. To do so, the sports league partnered with Intel to soup up its stadiums with 5K ultra-high-definition cameras to capture the greatest plays from every angle. The strategy? To immerse fans in the game, whether or not they make it to the stadium.
In addition, each venue is equipped with servers that process up to 1 terabyte of data per 15- to 30-second clip. From there, the volumetric video travels through fiber-optic cables to a special control room, where Intel producers virtually re-create the clip in 3D from an ideal vantage point or player’s perspective. In doing so, they are taking fans directly into the game from angles traditional cameras can’t reach, according to Intel.
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Source: Cmo