Domino’s Brings Shoppable AR To Snap Lenses

Domino’s has been kicking the tires on augmented reality since 2014, when it activated a print ad campaign with AR exclusive offers in a limited test. And then there was the experiment with Japan’s virtual pop star, Hatsune Miku, which attracted more than one million views and then disappeared (sparking theories why).

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And a pizza-head lens that let the user breathe fire:

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Source: Brand Channel

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