Augmented reality (AR) has gained a great deal of momentum over the past 20 years. For anyone who’s been living under a rock, AR technology adds information to the user’s current environment, in order to make an activity or experience more meaningful.
Early AR experiences such as Google Glass, the NASA Hybrid Synthetic Vision system, Japan’s holographic girlfriends (?!), and Pokémon Go kickstarted the augmented reality market.
Since then, interest in AR has spread further afield to domains such as education, marketing and the food industry. In fact, it’s estimated that by 2025, spending on AR in the healthcare industry will reach $5.1 billion.
As this innovative tech increases in popularity, so does its capacity to deliver more seamless and intuitive user experiences. In today’s post, Justinmindexplores five uses of augmented reality with great UX. Let’s take a look!
Five uses of augmented reality with unbeatable user experience
Augmented reality uses #1: Marketing
For marketers, much of what they do requires them to be good storytellers. They have to be able to convince the user that what they’re selling is worth the user’s time and/or money.
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Augmented reality uses #4: Healthcare
Augmented reality has the potential to play a big role in improving the healthcare industry. Already, digital experiences are making improvements to a wide range of medical services — from training and education, to improving sight and determining whether patients are fit for procedures.
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Here are our favorite examples of augmented reality in healthcare:
– AccuVein takes the sting out of having blood drawn. The handheld scanner projects over skin and shows healthcare professionals where veins, valves and bifurcations are found in the patient’s body. AccuVein’s Marketing VP, Vinny Luciano said the app hopes to reduce erroneous blood sticking for IV treatment, stating that 40% of IVs miss on the first stick. It’s estimated that the device has already been used on over 10 million patients, making the first stick 3.5 times more successful.
– ARnatomy helps medical students learn terminology, using augmented reality to pinpoint exact body parts by layering additional information on top of the student’s direct view.
– AED4EU helps users seek out the closest automated external defibrillators(AEDs) so that patients can be treated for sudden cardiac arrest as quickly as possible. The app will provide the location and, wherever possible, phone number and address of the nearest AED.
Augmented reality uses #5: Food
And last but not least, a slightly more palatable use of augmented reality: food! On second thought, why didn’t we start with this?
Anyway, augmented reality is reshaping the food industry in a big way. You can already spot plenty of AR tech in food-related content, such as side-by-side cooking classes, portion control, wine bottles that, once scanned, prompt characters to give unique monologues, and food labels that provide ingredient information or offer rewards.
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Source: Ux Planet